--- title: PMG Blog | Digital marketing description: Digital marketing | --- [![](https://hub.pravdam.com/hs-fs/hubfs/Logo-Main-F-150x150.png?width=150&height=150&name=Logo-Main-F-150x150.png)](https://hub.pravdam.com/) # Pravda Media Blog ## [ICO Marketing in 2018](https://hub.pravdam.com/blog/ico-marketing-in-2018) Posted by [Kfir Pravda](https://hub.pravdam.com/blog/author/kfir-pravda) on May 26, 2018 12:38:51 AM - [Tweet](https://twitter.com/share) [![](https://hub.pravdam.com/hubfs/andre-francois-557694-unsplash.jpg)](https://hub.pravdam.com/blog/ico-marketing-in-2018)   # ICO Marketing in 2018 In 2017 alone, $6,043,429,079 were raised in 872 ICOs. The global cryptocurrency market has matured in the last few years, showing tremendous growth with more mainstream adoption. There are currently [dozens of cryptocurrencies worth millions](https://coinmarketcap.com/all/views/all/), with almost daily additions. [Read More](https://hub.pravdam.com/blog/ico-marketing-in-2018) 2 Comments [Click here to read/write comments](https://hub.pravdam.com/blog/ico-marketing-in-2018#comments-listing) Topics: [Digital marketing](https://hub.pravdam.com/blog/topic/digital-marketing), [Lead Generation](https://hub.pravdam.com/blog/topic/lead-generation), [Marketing](https://hub.pravdam.com/blog/topic/marketing), [Marketing Automation](https://hub.pravdam.com/blog/topic/marketing-automation), [marketo](https://hub.pravdam.com/blog/topic/marketo), [martech](https://hub.pravdam.com/blog/topic/martech), [Content marketing](https://hub.pravdam.com/blog/topic/content-marketing), [marketing automation](https://hub.pravdam.com/blog/topic/marketing-automation-2), [Marketing Technology](https://hub.pravdam.com/blog/topic/marketing-technology), [ICO](https://hub.pravdam.com/blog/topic/ico) ## [Calculating Marketing Automation’s Total Cost of Ownership](https://hub.pravdam.com/blog/calculating-marketing-automations-total-cost-of-ownership-1) Posted by [Kfir Pravda](https://hub.pravdam.com/blog/author/kfir-pravda) on Mar 29, 2018 6:51:33 PM - [Tweet](https://twitter.com/share) [![](https://hub.pravdam.com/hubfs/Imported_Blog_Media/Marketing-Automation.png)](https://hub.pravdam.com/blog/calculating-marketing-automations-total-cost-of-ownership-1)   [Read More](https://hub.pravdam.com/blog/calculating-marketing-automations-total-cost-of-ownership-1) 0 Comments [Click here to read/write comments](https://hub.pravdam.com/blog/calculating-marketing-automations-total-cost-of-ownership-1#comments-listing) Topics: [BI](https://hub.pravdam.com/blog/topic/bi), [Digital marketing](https://hub.pravdam.com/blog/topic/digital-marketing), [Marketing Automation](https://hub.pravdam.com/blog/topic/marketing-automation), [marketing automation](https://hub.pravdam.com/blog/topic/marketing-automation-2), [Marketing Technology](https://hub.pravdam.com/blog/topic/marketing-technology) ## [Calculating Marketing Automation’s Total Cost of Ownership](https://hub.pravdam.com/blog/calculating-marketing-automations-total-cost-of-ownership) Posted by [Kfir Pravda](https://hub.pravdam.com/blog/author/kfir-pravda) on Sep 13, 2017 6:44:26 PM - [Tweet](https://twitter.com/share) [![](https://hub.pravdam.com/hubfs/Imported_Blog_Media/Marketing-Automation.png)](https://hub.pravdam.com/blog/calculating-marketing-automations-total-cost-of-ownership) When used effectively, there is no doubt that marketing technologies help companies to excel in their overall business. This is true for marketing automation, BI, CRM, and other core platforms. However, there seems to be a real challenge in realizing the total cost of ownership of such platforms. While this post will focus on marketing automation, the same is true for other technologies as mentioned above. The number one mistake companies make when evaluating the cost of marketing automation is the fact that they are focusing on technology costs as the main cost element. While technology is an important ingredient in overall costs, it is far from being the main one. Let’s take a look at the main cost elements of marketing automation and how to optimize them. [Read More](https://hub.pravdam.com/blog/calculating-marketing-automations-total-cost-of-ownership) 0 Comments [Click here to read/write comments](https://hub.pravdam.com/blog/calculating-marketing-automations-total-cost-of-ownership#comments-listing) Topics: [B2B marketing](https://hub.pravdam.com/blog/topic/b2b-marketing), [Digital marketing](https://hub.pravdam.com/blog/topic/digital-marketing), [Marketing Automation](https://hub.pravdam.com/blog/topic/marketing-automation), [martech](https://hub.pravdam.com/blog/topic/martech), [marketing automation](https://hub.pravdam.com/blog/topic/marketing-automation-2), [Marketing Technology](https://hub.pravdam.com/blog/topic/marketing-technology), [B2B Digital Marketing](https://hub.pravdam.com/blog/topic/b2b-digital-marketing) ## [Which Marketing Technology Will You Invest In?](https://hub.pravdam.com/blog/which-marketing-technology-will-you-invest-in) Posted by [Jen Glazer](https://hub.pravdam.com/blog/author/jen-glazer) on Jan 16, 2017 10:47:10 AM - [Tweet](https://twitter.com/share) </p> <p> In today’s marketing ecosystems there is an abundance of technologies and tools to help with everyday tasks - the problem is to know which ones are worth the investment. Luckily, our #B2BTalks panel tackles that very question. [Read More](https://hub.pravdam.com/blog/which-marketing-technology-will-you-invest-in) 0 Comments [Click here to read/write comments](https://hub.pravdam.com/blog/which-marketing-technology-will-you-invest-in#comments-listing) Topics: [#B2Btalks](https://hub.pravdam.com/blog/topic/b2btalks), [BI](https://hub.pravdam.com/blog/topic/bi), [Digital marketing](https://hub.pravdam.com/blog/topic/digital-marketing), [KPI](https://hub.pravdam.com/blog/topic/kpi), [Lead Generation](https://hub.pravdam.com/blog/topic/lead-generation), [Marketing](https://hub.pravdam.com/blog/topic/marketing), [Marketing Automation](https://hub.pravdam.com/blog/topic/marketing-automation), [#B2BTalks](https://hub.pravdam.com/blog/topic/b2btalks-2), [Content marketing](https://hub.pravdam.com/blog/topic/content-marketing), [Marketing Technology](https://hub.pravdam.com/blog/topic/marketing-technology), [B2B Digital Marketing](https://hub.pravdam.com/blog/topic/b2b-digital-marketing), [Technology](https://hub.pravdam.com/blog/topic/products-applications-and-equipment) [All posts](https://hub.pravdam.com/blog/all) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. 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