--- title: PMG Blog | marketo description: marketo | --- [![](https://hub.pravdam.com/hs-fs/hubfs/Logo-Main-F-150x150.png?width=150&height=150&name=Logo-Main-F-150x150.png)](https://hub.pravdam.com/) # Pravda Media Blog ## [ICO Marketing in 2018](https://hub.pravdam.com/blog/ico-marketing-in-2018) Posted by [Kfir Pravda](https://hub.pravdam.com/blog/author/kfir-pravda) on May 26, 2018 12:38:51 AM - [Tweet](https://twitter.com/share) [![](https://hub.pravdam.com/hubfs/andre-francois-557694-unsplash.jpg)](https://hub.pravdam.com/blog/ico-marketing-in-2018)   # ICO Marketing in 2018 In 2017 alone, $6,043,429,079 were raised in 872 ICOs. The global cryptocurrency market has matured in the last few years, showing tremendous growth with more mainstream adoption. There are currently [dozens of cryptocurrencies worth millions](https://coinmarketcap.com/all/views/all/), with almost daily additions. [Read More](https://hub.pravdam.com/blog/ico-marketing-in-2018) 2 Comments [Click here to read/write comments](https://hub.pravdam.com/blog/ico-marketing-in-2018#comments-listing) Topics: [Digital marketing](https://hub.pravdam.com/blog/topic/digital-marketing), [Lead Generation](https://hub.pravdam.com/blog/topic/lead-generation), [Marketing](https://hub.pravdam.com/blog/topic/marketing), [Marketing Automation](https://hub.pravdam.com/blog/topic/marketing-automation), [marketo](https://hub.pravdam.com/blog/topic/marketo), [martech](https://hub.pravdam.com/blog/topic/martech), [Content marketing](https://hub.pravdam.com/blog/topic/content-marketing), [marketing automation](https://hub.pravdam.com/blog/topic/marketing-automation-2), [Marketing Technology](https://hub.pravdam.com/blog/topic/marketing-technology), [ICO](https://hub.pravdam.com/blog/topic/ico) ## [Partnering with Marketo: Supporting Complex Sales](https://hub.pravdam.com/blog/partnering-with-marketo-supporting-complex-sales) Posted by [Kfir Pravda](https://hub.pravdam.com/blog/author/kfir-pravda) on Jan 5, 2017 10:24:54 AM - [Tweet](https://twitter.com/share)   I'm happy to announce that we've teamed up with Marketo as our marketing automation solution for companies selling to Enterprise buyers. Selling to Enterprises requires an omnichannel, multi-touchpoint approach. Unlike selling to small businesses, or selling simple and cheap products, enterprise sales are complex, with a long sales cycle that combines online and offline activities. They are based on multiple tactics, both inbound and outbound. Marketing automation is a fundamental element in every [B2B marketing technology stack](https://blog.adroll.com/trends/what-is-a-marketing-stack). Next to CRM, it is probably the most important tool for marketers to create smart, scalable, personalized marketing programs. [Read More](https://hub.pravdam.com/blog/partnering-with-marketo-supporting-complex-sales) 0 Comments [Click here to read/write comments](https://hub.pravdam.com/blog/partnering-with-marketo-supporting-complex-sales#comments-listing) Topics: [B2B marketing](https://hub.pravdam.com/blog/topic/b2b-marketing), [Complex Sale](https://hub.pravdam.com/blog/topic/complex-sale), [Marketing Automation](https://hub.pravdam.com/blog/topic/marketing-automation), [marketo](https://hub.pravdam.com/blog/topic/marketo), [martech](https://hub.pravdam.com/blog/topic/martech), [marketing automation](https://hub.pravdam.com/blog/topic/marketing-automation-2), [B2B Digital Marketing](https://hub.pravdam.com/blog/topic/b2b-digital-marketing) [All posts](https://hub.pravdam.com/blog/all) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. 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