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In 2017 alone, $6,043,429,079 were raised in 872 ICOs. The global cryptocurrency market has matured in the last few years, showing tremendous growth with more mainstream adoption. There are currently dozens of cryptocurrencies worth millions, with almost daily additions.
Read MoreTopics: Digital marketing, Lead Generation, Marketing, Marketing Automation, marketo, martech, Content marketing, marketing automation, Marketing Technology, ICO
I'm happy to announce that we've teamed up with Marketo as our marketing automation solution for companies selling to Enterprise buyers.
Selling to Enterprises requires an omnichannel, multi-touchpoint approach. Unlike selling to small businesses, or selling simple and cheap products, enterprise sales are complex, with a long sales cycle that combines online and offline activities. They are based on multiple tactics, both inbound and outbound.
Marketing automation is a fundamental element in every B2B marketing technology stack. Next to CRM, it is probably the most important tool for marketers to create smart, scalable, personalized marketing programs.
Read MoreTopics: B2B marketing, Complex Sale, Marketing Automation, marketo, martech, marketing automation, B2B Digital Marketing