Pravda Media Blog

I'm happy to announce that we've teamed up with Marketo as our marketing automation solution for companies selling to Enterprise buyers.

Selling to Enterprises requires an omnichannel, multi-touchpoint approach. Unlike selling to small businesses, or selling simple and cheap products, enterprise sales are complex, with a long sales cycle that combines online and offline activities. They are based on multiple tactics, both inbound and outbound.

Marketing automation is a fundamental element in every B2B marketing technology stack. Next to CRM, it is probably the most important tool for marketers to create smart, scalable, personalized marketing programs.