--- title: PMG Blog | B2B Digital Marketing description: B2B Digital Marketing | --- [![](https://hub.pravdam.com/hs-fs/hubfs/Logo-Main-F-150x150.png?width=150&height=150&name=Logo-Main-F-150x150.png)](https://hub.pravdam.com/) # Pravda Media Blog ## [Calculating Marketing Automation’s Total Cost of Ownership](https://hub.pravdam.com/blog/calculating-marketing-automations-total-cost-of-ownership) Posted by [Kfir Pravda](https://hub.pravdam.com/blog/author/kfir-pravda) on Sep 13, 2017 6:44:26 PM - [Tweet](https://twitter.com/share) [![](https://hub.pravdam.com/hubfs/Imported_Blog_Media/Marketing-Automation.png)](https://hub.pravdam.com/blog/calculating-marketing-automations-total-cost-of-ownership) When used effectively, there is no doubt that marketing technologies help companies to excel in their overall business. This is true for marketing automation, BI, CRM, and other core platforms. However, there seems to be a real challenge in realizing the total cost of ownership of such platforms. While this post will focus on marketing automation, the same is true for other technologies as mentioned above. The number one mistake companies make when evaluating the cost of marketing automation is the fact that they are focusing on technology costs as the main cost element. While technology is an important ingredient in overall costs, it is far from being the main one. Let’s take a look at the main cost elements of marketing automation and how to optimize them. [Read More](https://hub.pravdam.com/blog/calculating-marketing-automations-total-cost-of-ownership) 0 Comments [Click here to read/write comments](https://hub.pravdam.com/blog/calculating-marketing-automations-total-cost-of-ownership#comments-listing) Topics: [B2B marketing](https://hub.pravdam.com/blog/topic/b2b-marketing), [Digital marketing](https://hub.pravdam.com/blog/topic/digital-marketing), [Marketing Automation](https://hub.pravdam.com/blog/topic/marketing-automation), [martech](https://hub.pravdam.com/blog/topic/martech), [marketing automation](https://hub.pravdam.com/blog/topic/marketing-automation-2), [Marketing Technology](https://hub.pravdam.com/blog/topic/marketing-technology), [B2B Digital Marketing](https://hub.pravdam.com/blog/topic/b2b-digital-marketing) ## [Which Marketing Technology Will You Invest In?](https://hub.pravdam.com/blog/which-marketing-technology-will-you-invest-in) Posted by [Jen Glazer](https://hub.pravdam.com/blog/author/jen-glazer) on Jan 16, 2017 10:47:10 AM - [Tweet](https://twitter.com/share) </p> <p> In today’s marketing ecosystems there is an abundance of technologies and tools to help with everyday tasks - the problem is to know which ones are worth the investment. Luckily, our #B2BTalks panel tackles that very question. [Read More](https://hub.pravdam.com/blog/which-marketing-technology-will-you-invest-in) 0 Comments [Click here to read/write comments](https://hub.pravdam.com/blog/which-marketing-technology-will-you-invest-in#comments-listing) Topics: [#B2Btalks](https://hub.pravdam.com/blog/topic/b2btalks), [BI](https://hub.pravdam.com/blog/topic/bi), [Digital marketing](https://hub.pravdam.com/blog/topic/digital-marketing), [KPI](https://hub.pravdam.com/blog/topic/kpi), [Lead Generation](https://hub.pravdam.com/blog/topic/lead-generation), [Marketing](https://hub.pravdam.com/blog/topic/marketing), [Marketing Automation](https://hub.pravdam.com/blog/topic/marketing-automation), [#B2BTalks](https://hub.pravdam.com/blog/topic/b2btalks-2), [Content marketing](https://hub.pravdam.com/blog/topic/content-marketing), [Marketing Technology](https://hub.pravdam.com/blog/topic/marketing-technology), [B2B Digital Marketing](https://hub.pravdam.com/blog/topic/b2b-digital-marketing), [Technology](https://hub.pravdam.com/blog/topic/products-applications-and-equipment) ## [Partnering with Marketo: Supporting Complex Sales](https://hub.pravdam.com/blog/partnering-with-marketo-supporting-complex-sales) Posted by [Kfir Pravda](https://hub.pravdam.com/blog/author/kfir-pravda) on Jan 5, 2017 10:24:54 AM - [Tweet](https://twitter.com/share)   I'm happy to announce that we've teamed up with Marketo as our marketing automation solution for companies selling to Enterprise buyers. Selling to Enterprises requires an omnichannel, multi-touchpoint approach. Unlike selling to small businesses, or selling simple and cheap products, enterprise sales are complex, with a long sales cycle that combines online and offline activities. They are based on multiple tactics, both inbound and outbound. Marketing automation is a fundamental element in every [B2B marketing technology stack](https://blog.adroll.com/trends/what-is-a-marketing-stack). Next to CRM, it is probably the most important tool for marketers to create smart, scalable, personalized marketing programs. [Read More](https://hub.pravdam.com/blog/partnering-with-marketo-supporting-complex-sales) 0 Comments [Click here to read/write comments](https://hub.pravdam.com/blog/partnering-with-marketo-supporting-complex-sales#comments-listing) Topics: [B2B marketing](https://hub.pravdam.com/blog/topic/b2b-marketing), [Complex Sale](https://hub.pravdam.com/blog/topic/complex-sale), [Marketing Automation](https://hub.pravdam.com/blog/topic/marketing-automation), [marketo](https://hub.pravdam.com/blog/topic/marketo), [martech](https://hub.pravdam.com/blog/topic/martech), [marketing automation](https://hub.pravdam.com/blog/topic/marketing-automation-2), [B2B Digital Marketing](https://hub.pravdam.com/blog/topic/b2b-digital-marketing) [All posts](https://hub.pravdam.com/blog/all) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Marketing Automation (5)](https://hub.pravdam.com/blog/tag/marketing-automation) - [Digital marketing (4)](https://hub.pravdam.com/blog/tag/digital-marketing) - [Marketing Technology (4)](https://hub.pravdam.com/blog/tag/marketing-technology) - [marketing automation (4)](https://hub.pravdam.com/blog/tag/marketing-automation-2) - [B2B Digital Marketing (3)](https://hub.pravdam.com/blog/tag/b2b-digital-marketing) - [martech (3)](https://hub.pravdam.com/blog/tag/martech) - [B2B marketing (2)](https://hub.pravdam.com/blog/tag/b2b-marketing) - [BI (2)](https://hub.pravdam.com/blog/tag/bi) - [Content marketing (2)](https://hub.pravdam.com/blog/tag/content-marketing) - [Lead Generation (2)](https://hub.pravdam.com/blog/tag/lead-generation) - [Marketing (2)](https://hub.pravdam.com/blog/tag/marketing) - [Technology (2)](https://hub.pravdam.com/blog/tag/products-applications-and-equipment) - [marketo (2)](https://hub.pravdam.com/blog/tag/marketo) - [#B2BTalks (1)](https://hub.pravdam.com/blog/tag/b2btalks-2) - [#B2Btalks (1)](https://hub.pravdam.com/blog/tag/b2btalks) - [Complex Sale (1)](https://hub.pravdam.com/blog/tag/complex-sale) - [ICO (1)](https://hub.pravdam.com/blog/tag/ico) - [KPI (1)](https://hub.pravdam.com/blog/tag/kpi) see all © 2026 PMG