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In 2017 alone, $6,043,429,079 were raised in 872 ICOs. The global cryptocurrency market has matured in the last few years, showing tremendous growth with more mainstream adoption. There are currently dozens of cryptocurrencies worth millions, with almost daily additions.
Read MoreTopics: Digital marketing, Lead Generation, Marketing, Marketing Automation, marketo, martech, Content marketing, marketing automation, Marketing Technology, ICO
Topics: BI, Digital marketing, Marketing Automation, marketing automation, Marketing Technology
When used effectively, there is no doubt that marketing technologies help companies to excel in their overall business. This is true for marketing automation, BI, CRM, and other core platforms. However, there seems to be a real challenge in realizing the total cost of ownership of such platforms. While this post will focus on marketing automation, the same is true for other technologies as mentioned above. The number one mistake companies make when evaluating the cost of marketing automation is the fact that they are focusing on technology costs as the main cost element. While technology is an important ingredient in overall costs, it is far from being the main one. Let’s take a look at the main cost elements of marketing automation and how to optimize them.
Read MoreTopics: B2B marketing, Digital marketing, Marketing Automation, martech, marketing automation, Marketing Technology, B2B Digital Marketing
In today’s marketing ecosystems there is an abundance of technologies and tools to help with everyday tasks - the problem is to know which ones are worth the investment. Luckily, our #B2BTalks panel tackles that very question.
Read MoreTopics: #B2Btalks, BI, Digital marketing, KPI, Lead Generation, Marketing, Marketing Automation, #B2BTalks, Content marketing, Marketing Technology, B2B Digital Marketing, Technology